Activewear with a purpose: a project
The story: The driving force behind this project is the shared passion between two friends and psychologists. The co-founders share their love for an active lifestyle, people, relationships, and mental health.
They aim to create activewear that inspires, educates, and uplifts the community to lead more holistic, fulfilling lives. Ja Activewear aims to promote positive change with a key focus on awareness and giving back (by supporting local charities).
The very first collection: Spring has sprung!
This collection is colorful, vibrant, and full of life. It not only makes you look good but feel good too. Think vitality, prime health, and productivity. The theme is based on physical health, referring to the “busy bees” and how the world favors chronic productivity. Ja Activewear wants to shine a light on the myths related to being physically productive and that chronic busyness and prime physical shape in isolation are not the answer to happiness. Often this leads to dissatisfaction, depression, and burnout. Through this collection, Ja Activewear aims to educate others on physical wellbeing; reminding people that finding balance is the ultimate goal of life satisfaction and genuine happiness and that movement is a privilege, not a chore!
How do we give back?
Every time a new collection is launched, a charity will be selected. 5% of all proceeds will be given to the selected charity to support the local community. The spring has sprung collection’s donation will be given to Made for More, which empowers people with disabilities to live passionate and purpose-filled lives. Want to know more about them?
Madeformore.org.za
More product information:
Please visit @ja.activewear on Instagram for more information. Alternatively, email ja.activewear@gmail.com to place an order.
